Are you overlooking one of the biggest sources of increased revenues for your business by not focusing a targeted marketing effort on your existing customers? Experience has proven that your existing customers are the most effective and efficient source of more revenue since you already have an existing relationship with them. Increased sales can come through them via an increase in the total number of purchases, higher frequency of purchases and higher dollar value of each purchase.

So, what are some ways to achieve those increased dollars from your existing customer base? Here are thirteen (13) of what I consider to be “tried and true” ways to gain more revenue from your existing customers.
1. Offer a discount to them if they are buying more than one.
2. Give a discount to customers when they reach a certain number of any purchased products.
3. Develop package deals for groups of your products.
4. Offer an upgrade to your product as a deluxe or premium edition for a slightly higher price.
5. Offer a free sample of your product and inform them that they will get a discount if they order now.
6. Offer “add-on” products or services to the purchased product (e.g. special packaging or wrapping, imprinting or other personalization, etc.).
7. Offer an extended guarantee or warranty of the product for an additional cost.
8. Develop and offer a customer loyalty program that rewards frequent buyers of your products.
9. Send customers a “thank-you” email with some special offer attached.
10. Develop and use a customer contact management system to follow-up with customers to see if they are satisfied with their purchases and for an opportunity to offer them another product.
11. Insert a brochure for another product in the first product package bought from you.
12. Send your customer a free surprise gift with a special product offer.
13. Send your customers greeting cards at holidays and include special product offers.